As the Digital Marketing Specialist you will work closely with the Marketing Manager to develop and optimise digital content and channels to enhance the customer experience for our the companies flagship brands while delivering on business and marketing objectives.
With a focus on content generation and lead generation, the digital marketing specialist will work with internal stakeholders and external agencies to maximise SEO and SEM/digital advertising spend. With an emphasis on insight generation to inform decision making and maximise return on investment.
You are customer focused and curious by nature, and you will be proactive in looking for opportunities to improve customer acquisition and build on lead generation initiatives through digital programs and channels.
About the role...
You will develop and lead the deployment of integrated digital marketing and communications strategies to enhance customer and consumer interactions for the companies flagship brand and maximise lead generation strategies.
- You will own and manage all owned digital channels, particularly the flagship websites.
- You will manage agency relationships and internal stakeholders to deliver an always-on SEO/SEM program that delivers to lead generation metrics and a customer first mindset.
- You will design, create and deploy integrated and measurable digital campaigns and optimisation programs, aligned to marketing objectives
- You have ownership of website analytics, metrics and digital campaign insights to improve customer experience, engagement in digital content and lead generation.
- You will analyse market behaviour, trends and data to gain insight and make recommendations to guide and improve marketing programs and strategies.
- You will conduct ROI analysis of digital campaign effectiveness and have the ability to present your findings to internal stakeholders
You will be joining a well established business that has been acquired by a well renowned global brand in the last 10 years. This allows them to have the office environment of a small to medium business whilst having the backing of a global powerhouse.
If you would like some more information please don't hesitate to hit apply