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Retention Marketing Lead

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Nov 17, 2019

Melbourne

Permanent

Agent: Zena N.

Job #: 154391

Job Description

An independent profit-to-members superannuation fund providing retirement solutions to Australian’s for over 20 years. Our journey was born out of the demand for better superannuation for rural and regional Australia. Today we are proud of our successful growth, now a multi-industry super fund open to all, with specialisations in the recruitment, health, aged care and education industries.

With a choice of 11 different investment options and manages over $5 billion in funds for over 123,000 members.

Placed in the top quartile of super funds over three, five and seven years, they aim to never be complacent and to consistently drive growth, take out the complexity of superannuation and the are on a mission to deliver members the best retirement outcome that our members can expect from their lifetime of work.

They provide straightforward superannuation solutions to empower members to grow, manage and protect their wealth and retirement income 

The Role:

The Marketing Acquisition Lead role is instrumental in the development, execution and optimisation of driving membership growth.

You will be part of a dynamic, collaborate team lead by a motivational General Manager of Marketing Communications who embraces challenging old ideas and stimulating innovation.

This is an opportunity to make a genuine impact on an organisation that seeks to place their members at the heart of everything they do.

Core Responsibilities:

  • Develop and end-to-end management of integrated acquisition focused campaigns. This applies to both brand and product campaigns to raise brand awareness.
  • Evaluate customer research, customer data, market conditions and competitor data to develop customer acquisition campaigns.
  • Partner with and effectively manage creative, direct marketing platform supporting agents, advertising and media specialists, print production and mail houses, where required to increase marketing results.
  • Optimise all customer touch points, join the dots, collaborate with the Contact Centre to ensure the back-end campaign requirements are in place.
  • Embed SEO best practice alongside UX, CX
  • Generate and analyse website traffic to increase adoption and conversion
  • Develop, manage and evaluate digital tools (mobile app, calculators etc)
  • Track and report metrics and identify insights to maximise future campaigns

You Will Bring:

  • Solid experience of developing, implementing and optimising integrated acquisition lead marketing campaigns.
  • Demonstrated ability to analyse data, assess competitive environments and to interpret market research, translating into viable campaign plans.
  • Experience of creating briefs and campaign schedules to ensure all marketing activity is developed in line with the overarching brand guidelines.
  • Extensive experience in developing integrated advertising and email marketing campaigns.
  • Excellent grasp of social media and website metrics and best practices.
  • Demonstrable experience with email marketing, lead generation and SEO and associated platforms.

Desirable Experience

  • Knowledge of legislative and compliance requirements in superannuation.
  • Knowledge of financial products

Please email your c.v: znicolson@firebrandtalent.com

Zena Nicolson: 03 8644 7777

 

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