VitaminT has partnered with a client in the downtown Houston, TX area. This is a full-time, temp-perm opportunity, and the candidate is required to sit on-site.
You work to ensure a consistent and conversion-driven digital experience, including the company's corporate website, digital paid and earned media.
Collaborate with stakeholders, agencies and a cross-functional global team to ensure digital projects are delivered on time and with high efficiency.
Work with the digital agencies to implement and optimize organic and paid campaigns in support of lead generation and brand awareness. Campaign platforms include Google AdWords, Facebook, LinkedIn, Twitter, and display networks.
Collaborate with internal teams to drive Search Engine Optimization, including onsite and offsite strategies.
Analyze current status of digital channels and help create, implement and manage a conversion rate optimization plan.
Ensure that digital processes are well documented, enabling knowledge sharing across teams.
Report on project status for digital initiatives.
Lead meetings with stakeholders, including following through on action items to closure.
Proactive participation with digital marketing leadership, providing feedback and recommending solutions to complex business problems.
Stay on top of analytics implementations to ensure data quality.
5+ years of relevant work experience in digital marketing
Solid understanding of Paid Search and SEO trends and best practices
Experience managing corporate websites with the primary goal of lead generation.
Experience with in-depth analytics and problem solving.
Up-to-date with the latest trends and best practices in online marketing and measurement.
Experience in data tracking tools to make data-driven recommendations.
Expert use of oral, written, and presentation skills with high attention to detail.
Experience working for a B2B SaaS company
Experience in Account Based Marketing
Google Adwords and Google Analytics Certifications preferred