Interactive Account Managers are like the United Nations of the interactive world. Part translator and part diplomat, they work directly with clients to set expectations and gather requirements - then work directly with interactive teams to make sure everyone's on the same page. In doing so, they walk the fine line between what's possible and what's absolutely necessary to keep everyone in a state of bliss along the way.
Consider an Art Director your own personal Yoda. They know which design principles to employ for the production of whiz-bang interactive designs that wow end users and reach the best possible audience. They have enough programming prowess to know what's feasible across all interactive platforms and how to work with a team to ensure flawless execution.
Copywriters are like those memorable people you meet at dinner parties: gregarious, funny, intelligent, and able to blurt out interesting factoids without looking down at a web-enabled device. They create ads, sell sheets, direct mail, presentations, brochures, and so much more. Many copywriters also have project management skills. Bonus!
Interactive Creative Directors are the Steven Spielbergs of interactive design - they handle the big picture. In addition to determining the overall look and feel, they ensure that the right resources are in place - from designers to developers to copywriters - to execute dazzling creative output that achieves solid business results.
Digital Marketing Analysts use their laser-honed analytic skills to both
Basically, Digital Marketing Managers make marketing happen. Through careful coordination with other teams such as sales, creative services, analytics, and IT, these superhuman creatures plan and lead execution of digital marketing strategies that maximize your company's return on investment—and shine a major spotlight on your products or services across multiple digital platforms.
Project Managers are the baking powder for the digital cake. Without them, the project just won’t rise. They coordinate the details of design, content, and development by working directly with clients and resources to ensure on-time, under-budget delivery.
Front End Developers are just like the Wizard of Oz: hanging out behind the curtain and utilizing the latest web development standards and solid hands-on technical skills to create sites that function properly across a variety of browsers and platforms. They share a brain with Quality Control to ensure flawless execution.
Just like an awesome breakfast combo plate, Full Stack Developers bring the pieces of a project together, from heaps of pixel-perfect visuals to tasty back end logic. These creative problem solvers understand what can break (and why) and take no resource for granted. They’re responsible for the website/application's business logic, maneuvering deftly through databases and appreciating the aroma of fine UX.
These folks combine visual branding, graphic elements, and typography/fontography to inspire emotions and responses in an audience. Whether on the page or on the screen, they’ve got what it take to create iconic, memorable, and most of all, super marketable designs.
These handy architects organize and label critical aspects of a site to make sure it's dead simple for visitors to find what they need in the most intuitive manner possible. Because they know how difficult it is to give people what they want if they can't find it. Some call them digital librarians. We call them flat-out awesome.
True Interactive Copywriters are a rare breed. In addition to being intelligent, funny and modest, they understand the intricacies of wordsmithing for the online world. They know how to craft something as simple as a killer tagline or as complex as an entire blog worth of content.
You can't just slap something on a web page and expect people to know how to interact with it. Interactive Designers make sure your website or application sucks users in with a design approach that resonates with your target, meets your business objectives, and stays within the bounds of what's technically possible in the real world (or something like it).
Just like San Fran’s renowned Golden Gate, Marketing Technology Managers serve as the bridge between two previously disconnected areas: marketing and IT. Closely collaborating with both departments, they build relationships with key stakeholders in each to help define a company’s next generation of online marketing solutions.
Mobile is a world unto itself, and our game-changing Mobile Site Developers are acutely aware of what tech is possible (and upcoming) in this increasingly crucial space. They're also on top of the differences between various browsers, platforms and devices - and use that knowledge to deliver a consistent user experience across all formats.
These doyens of design not only ensure that your products fly off shelves, they guarantee your customers won't curse your good name when they try to open it. Natural born leaders, their team walks the fine line between art and commerce and encloses it all into a beautifully designed blister pack.
These lightning-paced designers work with everyone from VPs to the graphics department to create stunning presentations and the equally stunning books that accompany them. They're kings (and queens) of the last minute, it-needs-to-be-down-there-NOW changes. They create highly inspired sales pitches to keep an audience engaged and electrified.
These cats are the jazz musicians of the graphic design world. In a word, they’ve got the chops to jam through even the knottiest of print jobs without missing a beat. From margins and bleeds to master pages, these Pantone players tear up the whole Creative Suite.
Project Managers are the baking powder for the interactive cake. Without them, the project just won’t rise. They coordinate the details of design, content and development by working directly with clients and resources to ensure on-time, under-budget delivery.
They read the newspaper every morning with a cup of coffee in one hand and a red pen in the other. Typos are their nemeses. Design projects need these super word avengers to clean up every errant comma, misused colon, and dangling participle in town. A proofreader's bionic eye knows no bounds: web pages, printouts, PDFs, PowerPoint presentations... whatever creative collateral comes their way, consider it handled!
Search Engine Marketers improve visitation to your site through the development of short, text-driven ads on major search engines. Not only do they have a knack for coming up with catchy content in tight spaces (and on a tight budget), they're organized and analytical enough to know what works and what doesn't when it comes to optimizing click and purchase performance.
SEO Specialists are the ninjas of website search optimization. By keeping up with the latest search engine algorithms and optimal content structures within those algorithms, they're able to maintain the best position for your website under a given set of terms.
User Interface (UI) Designers are the Sigmund Freuds of any interactive design. They know how people tick, and how to place content on a page in a way that gets users addicted to your online experience. They also know what it takes to make people buy your products online - and keep them coming back for more.
User Interface (UI) Developers really understand the mechanics of delivering creative concepts that appeal to users. They build interfaces that allow users to access back-end data in a way that’s fast, functional and fun (well, hopefully fun).
User Experience (UX) Designers are data junkies who can generate interactive experiences to satisfy even the most specific of audiences. They know the importance of putting yourself in the shoes of a user, and know exactly how to take an interactive project from soup (user analysis) to nuts (personas, sitemaps, taxonomies, and wireframes).
Visual Designers create emotional connections with customers through visual branding, graphic elements, iconography, and typography. They balance graphic design with an understanding of human responses to various types of imagery. And the way they breathe life and emotion into your website or application makes them seem a little bit like E.T.
A Web Analyst is your guru when it comes to understanding the performance of your online efforts. They leverage tools like ClickTracks, Omniture, WebTrends, and Google Analytics, and create dashboards to deliver key insights for performance improvement. Bonus: They can explain this stuff to you like you're a six-year-old.
Masters of the balance between form and function, Web Designers are pros at developing user interfaces that engage - and retain - visitors. They're up on what the latest tech can do, and they utilize every last drop of designer-y goodness to deliver an experience that is both easy to navigate and gorgeous to look upon.
Web Production Artists know everything there is to know about putting web pages together. From optimizing graphics to making a web page work across various platforms and browsers, these talented folks ensure that form follows function on any given web project.
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