Vitamin T Vitamin T

Vitamin of the Week: Anna Rosati (Sydney, Australia)


Anna Rosati

Part of the expert team in our recently launched Sydney office, Anna’s super power is finding amazing digital creative talent and then uniting them with the city’s most creative, interactive, and inspiring agencies. KAPOW!

You’ll feel super yourself after reading her answers to our 11 Quick Questions to find out what advice she has for creatives, how she stays up on the world of digital, and important stuff like her guilty song pleasure.

  1. Google or Bing? Google.
  2. Best digital event? AIMIA Digital Events. As the industry body for interactive content and digital media in Australia, they hold three or four events in Sydney a month on creativity and future developments in the digital arena. Each one features leaders in the industry, from agencies and corporations, presenting on their experiences and current trends.
  3. Best example of awesome UX? I love THE ICONIC — an online fashion shop. Their mobile site is responsive and doesn't just list categories like many of those sites do, instead it’s visually appealing. It has a great search facility and allows you to easily navigate around the site and narrow your results — all so you can find the best shoes as quickly as possible. Ideal!
  4. Best advice to any manager conducting an interview? There are a lot of specific questions each manager wants to ask their potential talent, but one particularly effective one is, “If you had just 30 seconds available in this interview, what would you want me to know?” In general, my advice is to ask open-ended questions around projects the talent has undertaken to understand their skills, rather than closed-ended questions such as, “Do you feel you're strong at CSS?"
  5. Biggest mistake people make on their resumes? Making a resume far too long. Many people use paragraphs of information to explain their role for each entry. With such high competition for roles and such little time for managers to spend viewing all the details, information will be easily lost when managers are scanning paragraphs. All the manager wants to know is where you’ve worked and what your responsibilities were. S/he will be looking for buzzwords and tasks. Make sure your resume is concise and includes all the keywords of your responsibilities. It's always good to have one (maximum two) sentences introducing what that company does and/or why the opportunity came about. The rest should be bullet points.  
  6. Native Apps or Responsive Design? Responsive Design.
  7. Favorite meme? What People Think I Do / What I Really Do.
  8. Favorite place to keep up with changes in the digital world? Smashing Magazine. A great site to make sure you can keep up with key trends in the industry.
  9. Advice for freelancers to make their first day a successful one? On your first day, it’s important to fully understand the client's expectations. Not just in your initial conversation, but throughout the day. Check in with your “report to” person to see if what you are doing is correct / going along the right path. It’s easy to make assumptions based on your previous experiences, but every client is different.
  10. Next big thing in digital? I must say I'm pretty excited about Google Glass, but a little bit worried as it could mean a lot of people walking into lampposts.
  11. Guilty song pleasure? I'm a big fan of 90's hip hop and general hits (as my fellow Sydney Vitamins will tell you, as it's the main radio station I have playing at work.) My 'guiltiest' song would have to be Whitney Houston’s “Queen of the Night.” When wearing a headset it's even more fun!

    Looking for jobs in the Sydney area?

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