We’re thrilled to present the final video in our series “The Work That Made Me,” filmed in partnership with our friends at The Webby Awards. For this three-part video series, we chatted with top creatives about the projects that shaped their careers.
We’re going out on a high note: In this last installment, we sat down with creative duo Karen Land Short and Casey Rand, Group Creative Directors at Droga5. With a creative partnership that stretches back to their ad school days, these two have a lot of amazing work to look back on. Over the years they’ve learned what it takes to pursue big ideas, and how the ad industry is uniquely suited to bring about cultural change.
The commercial world is rife with mind-blowing tales of how badly bosses react when an employee resigns. So how should they behave?
Holding a grudge is perhaps a function of toxic, hierarchical, big-company culture. Opening your door to collaborate with competitors will have you asking - with friends like these, who needs enemies?
At the heart of good strategy is an understanding of who the real customer is and not just following an existing set of demographics on auto-pilot. If we get the strategy right then the performance at every step along the way is maximised.