Long gone are the days when you would create a website and then leave it to do its job. Nowadays, we are constantly having to test, track and make modifications to keep it competitive and on target.
and has worked on brands such as Orange and EE. He uses data to understand customer behaviour to allow companies to enhance their business performance.
Listen to our interview with him and he’ll tell you why, when it comes to Big Data:
Experimentation is key
You might want to start small
It’s most effective when used with market research
You need to appoint someone to ensure quality data
To always market to individuals, not to big groups
Have any tips or examples of how you have used data analysis to help your business?
Let us know in the comments!